Giggs is back in action with “Time”. The new single – produced by Dirty Saj and K1 – comes with an accompanying video directed by long-time collaborator Myles Whittingham: https://youtu.be/Kx-VHelC1Ns
“Time” – which follows last month’s heavyweight single “Da Maximum” – finds Giggs in a reflective mood, contemplating his past achievements, current successes and future ambitions. Mirroring the theme of the song, the artwork features images from across the rapper’s illustrious career, including the video for 2007 street anthem “Talkin’ The Hardest,” the Landlord album tour, and hanging out with Jay-Z, Diddy, Travis Scott, Daniel Kaluuya, Jack Harlow and others.
Over the last decade and a half, Giggs has distinguished himself as one of the most talented and uncompromising artists around, earning himself critical acclaim, commercial success and widespread respect. His stature and cultural importance continues to grow both in the UK and internationally, as illustrated by Jay-Z’s endorsement in his verse on DJ Khaled’s GOD DID. So far, Giggs has released five studio albums, several mixtapes, performed all over the world – including sold out hometown shows at Hammersmith Apollo and Wembley Arena – and collaborated with Drake, Ed Sheeran, Stormzy, Ghetts, Kano, Dave, Richard Russell, 2 Chainz, Jadakiss, Young Thug, Popcaan, Lily Allen, Stefflon Don, Jorja Smith, plus many others.