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AT&T and Broccoli City today announced the launch of a new music experience celebrating the culture, community, and connection that define R&B. The inaugural event will take place Saturday, September 19, at Jiffy Lube Live in Bristow, Virginia.

Leading the inaugural lineup is Grammy-nominated superstar Summer Walker, joined by a dynamic mix of established and emerging R&B talent, including Elmiene, kwn, Destin Conrad, R&B ONLY (J Rich & Jabari), Club 1B, and additional artists and experiences to be announced.

Tickets start at $39 and will be available through a pre-sale beginning Wednesday, June 24th at 10 a.m., followed by the public on-sale on Friday, June 26th at 10 a.m. A limited number of round-trip shuttle passes from D.C. will also be available.

Developed by the team behind the nationally recognized Broccoli City Festival, the event brings fans together through live music, immersive experiences, and shared moments that celebrate the power of R&B to connect people and build community.

“Since day one, Broccoli City has been committed to building meaningful community impact through culture,” said Brandon McEachern, co-founder of Broccoli City. “Holding Hands: An R&B Experience is the next evolution of that mission – an experience designed to bring people together through the power of music and foster genuine connection, joy, and shared moments. R&B has long served as a soundtrack for bringing people closer, and we created this event to celebrate and amplify that spirit.”

“Music has always had the power to bring people together, and that’s exactly what makes Broccoli City so special,” said Sabina Ahmed, Assistant Vice President of Sponsorships and Experiential at AT&T. “Through our partnership with Live Nation Urban and Broccoli City, AT&T is proud to help create the kind of shared moments that fans will remember long after they leave Jiffy Lube Live. From the energy of R&B to the culture and community that define the D.C. and Virginia area, we’re excited to help connect people to the music, the artists, and each other through this new experience.”

For tickets and additional event information, visit bcfestival.com or follow @BroccoliCity on social media.

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