Celebration of the Kwik-E-Mart to Kick Off at SXSW with Custom Food Truck 

First Chance to Taste New Squishee Flavors NOT SO VERY CHERRY and GIVE ‘EM THE RAZZ

In celebration of the Kwik-E-Mart’s first appearance on THE SIMPSONS which took place 25 years ago on February 25, 1990, Twentieth Century Fox Consumer Products in partnership with FXX, have declared 2015 “The Year of the Kwik-E-Mart” and will host a series of activations true to the playful spirit of the longest-running scripted show in television.

For the first time in SIMPSONS’ history, a classic food truck will be transformed into a Kwik-E-Mart on wheels to engage and delight fans around the country. The first stop on the Kwik-E-Mart Truck Tour will be at South by Southwest (SXSW) in Austin, Texas on March 14-15 kicking off SXSW Interactive 2015. Additional cities and activations beyond SXSW will be announced soon.

“As we celebrate one of the most iconic elements of THE SIMPSONS, it’s only appropriate that we bring the Kwik-E-Mart to life and allow fans to join in on the celebration,” said Peter Leeb, Vice President of Brand Management and Strategy for Twentieth Century Fox Consumer Products.

The Kwik-E-Mart Truck will offer fans these and other fun experiences:

• Free Squishees – Two all-new exclusive flavors NOT SO VERY CHERRY and GIVE ‘EM THE RAZZ
• “Simpsons World” Experience Demos – Every. Simpsons. Ever. Full episodes of every single SIMPSONS episode – all 552 episodes (25 Seasons) – and each new episode that has aired from the current 26^th season will be available to watch on tablets via FXNOW, showcasing intuitive search and shareable features, a deep catalog of clips, fun facts, and much more
• Kwik-E-Photo Booth – Interactive fan-friendly social experience
• Exclusive New Products – To be announced throughout the year

Every inch of the Kwik-E-Mart on Wheels will be custom-wrapped with THE SIMPSONS artwork and accompanied by a dedicated street team. SXSW Festival revelers will be offered iconic Kwik-E-Mart Squishees in brand new flavors, and they are free! Fans will be encouraged to use the hashtag #KwikETruck to share their experience and celebrate the Kwik-E-Mart with fellow SIMPSONS lovers across the country.  Fans will also have a chance to experience the all-new “Simpsons World,” a unique immersive, interactive digital and online experience for both casual and super fans, available on FXNOW and SimpsonsWorld.com.

Official Hashtag: #KwikETruck

About The Author

Dean Rogers

Editor-in-Chief/Entertainment Reporter

I knew early on that I wanted to take my place among the stars. One day, my mother saw me reading The Washington Post at a very young age. Who would have known that it would be the building blocks of my journey? Since that day, I dedicated my life to learn all that is learnable. I read everything from encyclopedias, to books, to dictionaries, to magazines. I’m also an avid consumer of television, with my favorite genre being game shows. If you’ve seen me on Who Wants to be a Millionaire or Wheel of Fortune, then you know that this interest has served me well!

My unique style of reporting began back in junior high school, when I started to chronicle the events that shaped my life. Whether it was the annual family vacation or the local science fiction convention, I shot numerous pictures and recorded my thoughts so I could truly appreciate the history. During my senior year at Friendly High, I wrote what was to be my first masterpiece, “Advanced Space Academy – A One Week Journey.” I sent the eleven-page article back to the U.S. Space Camp staff. The article was highly praised for being “one of the best written articles in the history of U.S. Space Camp.” From then on, I knew what I wanted to do for rest of my life — to be a reporter.

Since then, I have trained in Broadcast Journalism at Bowie State University (2008) in Bowie, MD earning a B.S. in Communications. I gained experience in news production and editing through field experiences with Bowie Community Media Corporation, Prince George’s Community Television, and Bowie State University Television. I also wrote scripts for a variety of quiz shows for over five years.

As a lifelong movie buff, I now see close to 100 films every year. I took this love of movies to the next step when I became a co-host for Eclipse Magazine TV in the fall of 2005. While at EMTV, I interviewed celebrities, worked red carpets, and attended a wide variety of movie screenings. In January 2009, I took a leap of faith and started my own entertainment news magazine, The Rogers Revue. Shortly afterward, my life-long journey of studying the silver screen and writing about what I learned finally earned me a place in the Washington Area Film Critics Association.

All of this has led me here, giving you the latest entertainment news for the DMV and the entire nation, and I am truly excited for whatever will come next.

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