0 3 min 7 yrs

Since leaving the major label system in 2012, alt/pop artist Erin McCarley has awakened her creative spirit on her most provocative, passionate and poignant body of work yet titled YU YĪ. Her third full length album and first independent release will be available September 8, 2017.

Over the past two years, Erin has steadily released tracks that will culminate into her new album YU YĪ. “From the Dictionary of Obscure Sorrows, YU YĪ is described as the desire to see with fresh eyes, and feel things just as intensely as you did when you were younger – before expectations, before memory, before words,” explains Erin. “This rang so loud in my head when I first heard this concept. Not only being ok with, but owning new ideas and provocative thinking whether it is light or dark. YU YĪ represents a power behind a voice and the music that was manifesting inside of me, and it became an open slate for me to express myself. It almost felt at times as if I was dipping in and out of an alternate universe experience.”

Audiences got their first taste of this alternate universe with 2015s “I Can Be Somebody”. With its soulful and shimmering refrain, the track vaulted to the Top 25 of Spotify’s US Viral Chart, landed on Reese Witherspoon’s playlist as well as a Dancing with the Stars spot. Meanwhile, Deorro’s dance version amassed 27 million-plus plays and featured in We Are Your Friends starring Zac Efron.

2016s follow-up “GOOD” showcases her evolution and quickly amassed over a million streams. Produced by RUSLAN and co-written with Kenny Childers, McCarley’s raspy croon turns into an anthemic falsetto proclamation, “I’m definitely high.” “GOOD” has that buzz of a new relationship and the thrill that comes from that kinetic connection, and whether or not to jump in.

McCarley’s voice takes center stage on YU YĪ, hypnotizing at every turn as she wades through her relationship with anxiety, the political climate, empowerment, romance, and all of life’s twists and turns.

YU YĪ will be available September 8, 2017. “Die Die Die” is available for PURCHASE now.

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