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January 5th Declared “The Day of Positivity” in Celebration of the Upcoming “The Spongebob Movie: Sponge Out of Water”

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TURNING THE WORST MONDAY OF THE YEAR – THE FIRST ONE AFTER THE HOLIDAYS – INTO THE BEST MONDAY EVER!

One month before its debut in theaters, Paramount Pictures and Nickelodeon Movies have declared the first Monday of 2015 “The Day of Positivity,” to celebrate SpongeBob SquarePants’ upcoming film, “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER,” in theaters on February 6, 2015.

Kicking off on Monday, January 5, “The SpongeBob Day of Positivity” will bring fans together to celebrate SpongeBob’s most admired quality – eternal positivity! The “Day of Positivity” will be filled with major events and first looks at exclusive materials from the new film, all in honor of the world’s favorite optimist, SpongeBob SquarePants.

“The Day of Positivity” highlights include:

  • An exclusive first look at SpongeBob’s new music video, “Thank Gosh it’s Monday,” created in celebration of The Day of Positivity.
  • Viacom Networks (including Nickelodeon, MTV, VH-1 and Comedy Central) running exclusive and unique spots inviting viewers to celebrate this new and exciting holiday.
  • Cinemark Theaters offering the first 500 ticketholders on January 5 at each of its locations nationwide a coupon card for a free junior popcorn when seeing “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER” on opening weekend, while supplies last.
  • Paramount-hosted events in cities across the U.S. and Canada.

In Washington, DC stop by the Southwest Duck Pond (located at the corner of 6th St., SW and I St., SW) for the Day of Positivity where you can enjoy free breakfast, music and games from 8:00am-10:00am.

SpongeBob’s fans can visit www.DayofPositivity.com to watch the “Thank Gosh it’sMonday” video, upload and share “Positive” selfies, and receive a special “Positivity” message from SpongeBob himself.