The Rogers Revue

The Entertainment Capitol

BAD BUNNY breaks cultural barriers with the successful premiere of his new single “Yonaguni”

2 min read

Bad Bunny’s unparalleled influence in the music industry and culturally is admired due to his acclaimed ability to deliver instantaneous hits and the unrivaled way in which he manages to transcend barriers with his creative innovations. Last Friday, the multi-platinum recording artist once again reaffirmed his international dominance after the release of his new song, Yonaguni, his first official single since the premiere of his latest album “El Último Tour Del Mundo.” Quickly trending globally, the song surpassed seven million streams on digital platforms on its first day of release alone and debuted at #3 on Spotify’s US and Global streaming charts, making history as the first Spanish language song to achieve this.

“Yonaguni” was produced by Smash and co-produced by TainyFinesse and BYRD. Written by Bad Bunny himself, the melancholy song about a fragile romance fuses the sounds of reggaeton and pop. A blend of sweet melodies and the artists’ vocal tones, the song makes the perfect mix for the next summer hit. Adding an even more special touch to the theme, the singer-songwriter performed some verses in Japanese, paying homage to the song’s name that refers to an island in Japan.

Just as he has done with his previous releases, Bad Bunny conquered digital music platforms with the premiere of “Yonaguni.” The song reached Top 10 on iTunes all genre global sales list, and in turn, debuted in Top 10 on Apple Music’s Global “Top Songs” list. Furthermore, its music video ranked #1 on YouTube’s “Top Global Music Videos” list, accumulating more than 33 million views since its release on June 4.

Demonstrating his dominance as an artistic global powerhouse, this year Bad Bunny remains the #1 artist with the highest number of streams on Spotify. Recently, the artist was a special guest on HBO’s “The Shop: Uninterrupted,” accompanying artists and eminences of the entertainment world such as LeBron JamesJay ZMaverick CarterNneka Ogwumike and Paul Rivera in the show’s first episode of the fourth season.